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Friction is rarely on the P&L. That is why it is so easy to underestimate — and so expensive to ignore.
Most owners can quote their revenue, their margin, and their largest expenses. Very few can quote what friction is costing them, because it does not appear on any statement.
Where the cost actually lives
It lives in the hours senior people spend on work that should be handled further down. It lives in follow-ups that never happen. It lives in the deals that quietly go cold while someone is waiting on an internal answer.
Key Takeaways
- If friction were a line item, most owners would treat it as their largest controllable expense.
- The most expensive friction is the kind the team has learned to work around.
Questions Worth Sitting With
- Where does my team spend time working around a problem instead of solving it?
- What have we simply stopped noticing?
If this article sounds familiar, your business may be experiencing unnecessary Business Friction™.
Let’s Talk.